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10 Analytics Trends expected for 2017
It is well known by marketers how important are analytics and data using in order to measure results and impact of, for instance, SEO strategies. This field, like any other, is evolving into new approaches and more specific perspectives, so here you have some trends that are expected to...
Fake web traffic bots, healthier than ever!
Marketers know well about the impact of bots within digital advertising and search engine optimisation regarding to the whole conversion funnel. On a daily basis work there is a rate of fake traffic you need to know about in order to measure your traffic properly. Besides using Google Analytics or similar...
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