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Growth Hacking

Mobile friendly is a must for your site, but not the most important one!
A lot has been said about Mobile First thinking or, in other words, the importance of creating and developing websites with a friendly functioning regarding to smartphones access, as most of the website traffic comes already for that kind of devices against laptops and computers. However, last surveys about annoying...
10 Analytics Trends expected for 2017
It is well known by marketers how important are analytics and data using in order to measure results and impact of, for instance, SEO strategies. This field, like any other, is evolving into new approaches and more specific perspectives, so here you have some trends that are expected to...
Android surpasses Windows as leading OS worldwide
Although there are obvious local factor that make some markets different because of society, land based brands... regarding to the worldwide traffic average, according to StatCounter, Android has surpassed Windows, which was the only Operating System left fighting with them for the leading position by users. This could be seen...
Social + SEO = Common sense - Ade Camilleri News
Every day it is being clearer that the marketer of the future will better mix a thorough formation in all the techniques and approaches that make a marketing strategy nowadays. In other words, SEO, Social Media, Content... experts will probably see how fields and positions will evolve around the...
There are some events around the world, like MarTech, that every year get worldwide marketers attention, as are usually a signal of new trends, techniques, numbers... MarTech is a well known conference about Marketing, Technologies and Management, that within today's concerns, is specially relevant, as new technologies applied to marketing...
Youtube viewers over 1B hours daily! - Ade Camilleri
It is well known by every marketer, or at least it should, that Youtube is definitely the king of web video content, becoming even the second most used search engine, just after its partner giant Google. Which most of industry professionals also know is how video content is conquering bit...
How to approach the conversion funnel properly - Ade Camilleri
Within Marketing and Sales concerns, besides being worried about specific strategies and technical tasks, like some perspectives that belong to SEO, for example, sometimes is important to come back to basics, specially at the beginning of a project, change, or new analysis. This is, basically, approaching to the conversion...
Ade Camilleri - Digital Strategist
If you haven't heard, 2017 is a year of content. We can even go far enough and tell that content is a king! Google made it clear content has to be relevant and give value to readers. And it if does, it naturally will acquire more links, will be...
Recommendation and Personalization as AI Marketing Highest Potential Fields
From recent advances regarding to A.I. Marketing, as is happening with SEO, the field is increasing importance looking at the future, and some predictions have already been published to throw a bit of light over. According to some stats, apparently there is a potential thinking about Recommendation and Personalization, so both...
How to measure your influencer marketing impact - Ade Camilleri
Influencer Marketing has become an effective and new way to reach audiences that most of companies are trying to develop in order to engage targets. Within the main concerns regarding to this new technique that allows to impact big groups of people through a deep trusting way, one of the...
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