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Adrian Camilleri - digital marketing news - media plan - artificial intelligence
Artificial intelligence is definitely a top topic in 2017. Articles speculating whether AI will threaten human jobs is all over media. Even individuals like Professor Stephen Hawking have commented on a topic, quite a few times. But should marketers be worried? And what do we really thinkg about it? No...
Adrian Camilleri - digital marketing news - media plan - customers
Relationships are not all about romance, hearts and all things pretty. At times, they are pretty demanding and no one can argue that relationships take work. Top tips how to use data that you gathered for better understanding of your customers and keeping them for a long ride. If...
Adrian Camilleri - digital marketing news - media plan - super bowl
As for pretty much every marketer out there, the most interesting part about Super Bowl was... it's advertisements. Surely, only top companies with biggest budgets can only allow themselves to advertise during Super Bowl. However, statistics from this year seems rather impressive. Super Bowl in total had 51 minutes and...
Adrian Camilleri - digital marketing news - media plan - AMP
Most people, reading mobile content on a web has quite frustrating and unpleasent experience. Pages take too long to load and some of them are not even responsive. Since customers right now are quite spoiled by the biggest brands performing just excellent on mobile (e.g. Ebay, Amazon, BBC News,...
Adrian Camilleri - digital marketing news - data analysis- media plan
President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even if they have a valid visa or green card, is not the way to “make America great again.” In fact, the online marketing industry as we know it would not exist...
Adrian Camilleri - digital marketing news - conversion- media plan
Conversion is a complex marketing tactic that encourages the customers to take certain actions, e.g. buy the things that been lingering in their shopping carts or deposit the money in to their online casino account. In other words, conversion is a the part, in which you conver a customer...
Adrian Camilleri - digital marketing news - malvertising- media plan
Malvertising (also known as malicious advertising) is not a new thing and it is being used to so spread malware online. In other words, malvertising seeds a malicious code into online advertising networks and webpages. The worst part, no one suspect that they got infected with malware when they...
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