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Samsung bets hard for Youtube Ads
Youtube is currently the second search engine by daily searches, just after giant Google, and within a global website traffic that is focused on video content, even over a 70%, ads on Google's worldwide famous Video Sharing platform mean a powerful reaching tool nowadays. Samsung has certainly understood that and...
Mobile friendly is a must for your site, but not the most important one!
A lot has been said about Mobile First thinking or, in other words, the importance of creating and developing websites with a friendly functioning regarding to smartphones access, as most of the website traffic comes already for that kind of devices against laptops and computers. However, last surveys about annoying...
Instagram stories get already more users than Snapchat ones
Social Media war is nowadays agressive regarding to new updates and possibilities for users. It is well known how Facebook, which bought Instagram platform a few years ago, rules worldwide society social profiles and communications, even more after getting Whatsapp as well. One of the multiple battles that happen every...
10 Analytics Trends expected for 2017
It is well known by marketers how important are analytics and data using in order to measure results and impact of, for instance, SEO strategies. This field, like any other, is evolving into new approaches and more specific perspectives, so here you have some trends that are expected to...
Android surpasses Windows as leading OS worldwide
Although there are obvious local factor that make some markets different because of society, land based brands... regarding to the worldwide traffic average, according to StatCounter, Android has surpassed Windows, which was the only Operating System left fighting with them for the leading position by users. This could be seen...
Social + SEO = Common sense - Ade Camilleri News
Every day it is being clearer that the marketer of the future will better mix a thorough formation in all the techniques and approaches that make a marketing strategy nowadays. In other words, SEO, Social Media, Content... experts will probably see how fields and positions will evolve around the...
Ade Camilleri - Digital Strategist
Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? In a digital world, where consumers associate more with brands than with other less interesting elements of a company and the consumer controls their individual brand experience like never before, agile marketing has never...
Ade Camilleri - Digital Strategist
It is without a doubt that demand generation marketers are key to getting customers excited about your company’s products and services by reaching new markets, promoting new product features, building consumer buzz, generating and re-engaging existing customers. Today’s marketers adopt these technological changes so that they can better engage with...
Ade Camilleri - Digital Strategist
As customer habits evolve and change over time, digital marketers need to be on top of these changes to stay ahead and adapt when necessary. In the world of digital marketing some roles are more desirable than others and businesses have to be certain they have hired the right...
There are some events around the world, like MarTech, that every year get worldwide marketers attention, as are usually a signal of new trends, techniques, numbers... MarTech is a well known conference about Marketing, Technologies and Management, that within today's concerns, is specially relevant, as new technologies applied to marketing...
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