E-commerce has become today’s new way to sell for most of companies, as today’s society is already used, and will be even more, to find and get everything online, even from smartphones. This recent change in our lives obviously pushed business world, from big to small companies, in order to reinvent their business plan to keep and increase sales.
However, even when an e-commerce approach is starting to be absolutely needed, sometimes is forgotten to plan everything properly before going online, in order to make your strategy work as best as is possible.
Not being enough used to Digital SEO imperatives, which is just not enough experience, could be a reason to jump over some important steps that will keep your Online Communication strong and updated.
Here there are some common mistakes within e-commerce beginnings:
1. Wrong platform
In the early days of e-commerce, you didn’t have many options in regard to your platform and technology. However, this has all changed in today’s world. Now, you have more solutions than ever before.
2. Too many products
The more products you sell, the better, right? Well, not exactly. While there is nothing wrong with expanding your product list over time, you don’t want to bog yourself down in the early days of your online store.
3. Poor design
There is more to an online store than adding products and giving consumers a way to make a purchase. If you truly want to achieve success, it’s imperative to focus your time, energy and resources on implementing the right design.
4. Lack of unique content
The primary goal of any online store is to attract visitors and convert them into buyers. Even so, some people don’t know what it takes to make this happen.
5. Complex checkout process
An online store is only an online store if visitors can make a purchase. This brings up a very important question: What does your checkout process entail?
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.