Youtube is currently the second search engine by daily searches, just after giant Google, and within a global website traffic that is focused on video content, even over a 70%, ads on Google’s worldwide famous Video Sharing platform mean a powerful reaching tool nowadays.
Samsung has certainly understood that and is employing important advertising resources to make the difference betting for new communication channels instead of investing on traditional ones like T.V.
Their last years strategies regarding to Youtube ads are definitely providing results, as during last March, Samsung dominated YouTube ad leader board, winning a combined 46.5 million views with its “This is a phone” spot at No. 1 and the official ad introducing the new Galaxy S8 and S8+ at No. 3.
Samsung owned half of all the views generated by the top 10 ads in March — which totaled 92.5 million. Its “This is a phone” won 37.7 million views total — on its own, the spot generated 30 million more views than eight other ads that made it into the top 10 list.
Google’s “It’s here. Meet your Google Assistant.” spot ranked No. 2, with 29.6 million views.
Nintendo was another brand to make the list twice — with its Super Bowl spot still earning enough views for it to rank at No. 5, and a new spot featuring John Cena at No. 9. The two spots earned Nintendo a combined 3.3 million views.
There was a major disparity between the number of views earned by the top two ads from Samsung and Google and the rest of the list. While Samsung’s No. 1 ad had 37.7 million views and Google had 29.6 million, half of the ads in the top 10 earned fewer than 2 million views.
With new societies trends changing our marketing strategies every day, reading the possible future properly becomes something essential in order to choose suitable techniques that allow brands to reach as much potential audience as they can.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.