It is well known by marketers how important are analytics and data using in order to measure results and impact of, for instance, SEO strategies. This field, like any other, is evolving into new approaches and more specific perspectives, so here you have some trends that are expected to be main during this 2017, according to John Schroeder, executive chairman and founder of MapR Technologies.
Artificial intelligence (AI):
- Schroeder says we’ll see the highest value from applying AI to high volume repetitive tasks where consistency is more effective than gaining human intuitive oversight at the expense of human error and cost.
Schroeder says this is mandatory and necessary but limiting for non-regulatory use cases like customer 360 or offer serving where higher cardinality, real-time and a mix of structured and unstructured yields more effective results.
More agile analytic models are also enabled when a single instance of data can support a broader set of tools. The end result is an agile development and application platform that supports the broadest range of processing and analytic models.
Blockchain provides a global distributed ledger that changes the way data is stored and transactions are processed.
This year we will see activity increase for the integration of machine learning and microservices.
Hadoop distribution vendor Hortonworks predicts:
-Intelligent networks lead to the rise of data clouds.
-Real-time machine learning and analytics at the edge.
-More pre-emptive analytics: from post-event to real-time and pre-event analysis and action.
-Ubiquity of connected modern data applications.
-Data will be everyone’s product.
DataStax, which develops and supports a commercial version of the open-source, Apache Cassandra NoSQL database, predicts:
The emergence of the data engineer.
Security: Growth of IoT leads to blurred lines.
Hybrid wins, thanks to certain enterprise-ready cloud applications.
Cutting ties thanks to serverless architectures.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.