Although there are obvious local factor that make some markets different because of society, land based brands… regarding to the worldwide traffic average, according to StatCounter, Android has surpassed Windows, which was the only Operating System left fighting with them for the leading position by users.
This could be seen as the natural evolution of last years Android devices success around the world, specially n Asia, and as the symptom of the mobile revolution over the old trend of owning a computer or laptop, which is decreasing.
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.”
Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent.
Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent.
Android’s global win over Windows is largely a function of developing markets, specifically in Asia, where smartphones have eclipsed PC ownership. It’s also a reflection of mobile as the dominant platform across the globe.
One potential issue worth further investigation is the finding that iOS is responsible for more web traffic than Android in North America: 25.7 percent vs. 21.2 percent. Android has greater device penetration than iOS, which should in theory be driving more traffic/usage.
According to the most recent comScore data (US only), Android has a 54 percent device share to the iPhone’s 43 percent. StatCounter shows a much closer race in terms of traffic/usage, with Android at 49.9 percent and the iPhone at 48.5 percent in North America. That does not include tablets, however, where iOS is heavily favored.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.