Every day it is being clearer that the marketer of the future will better mix a thorough formation in all the techniques and approaches that make a marketing strategy nowadays. In other words, SEO, Social Media, Content… experts will probably see how fields and positions will evolve around the perfect marketer, the one with enough knowledge about rest of disciplines, apart of the main one built by his/her experience, to offer a versatile role to the company.
Step 1: Lead with data
In other words, what are people searching for? Bear in mind, though, that Google is not the only place people are searching. They use Facebook Open Graph, YouTube, Amazon, Twitter, Instagram and more.
Malek also recommends that you use this data from search to act as the “head” for your efforts, and that info from social act as the “heart.” Basically, search drives an analytical process, but social enables you to connect with what people want.
Step 2: Create a content strategy
Some key points for this are:
- Plan for unbridled success. Your plan has to help us succeed, and in a big way, elsewise, why are we playing the game?
- Track the right metrics. We must measure our results and tune our content creation strategies over time.
- Pick your channels. Focus your efforts on the ones that create the best connections with you customers.
- Build a dynamic team based on brand needs.
Step 3: Leverage relevance and context
There are three major types of content:
- Hero content: Large-scale content that you create around major events. These are the ones where you are swinging for the fences.
- Hub content: Regularly scheduled push content for your prime prospects.
- Hygiene content: Always-on “pull” content designed for your core targets.
Step 4: Ignite conversations and amplify
Step 5: Experiment, measure, repeat
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.