Ade Camilleri - Digital Strategist

There has been a misconception amongst digital marketers that Facebook is good for B2C but not B2B with many saying that they would rather keep their social media space personal rather than work-related.

B2B efforts are commonly focused on Twitter and Linkedin but there is enough proof to suggest that Facebook too is a great platform to reach out to other businesses with its high active user levels and specific targeting of ads.

When done right, the engagement levels on Facebook can have profound effects on your businesses overall performance.

Advanced targeting

With its sophisticated targeting measures, Facebook is starting to win over reluctant B2B operators.

In addition to the standard metrics like age, gender and location, you can also pinpoint people based on levels of education, job title or even current workplace – allowing you to zone-in on dream prospects.

You can also experiment with ‘dark posting’ to attract attention by targeting specific customers with posts that won’t clog up your business page with self-promotional messages.

Successful remarketing

As annoying as some may find it, being followed around the web with ads for recently-viewed products can yield impressive results.

In a recent AdRoll survey, 92% of B2B respondents said that retargeting was equal to or more effective than pay-per-click, email, and display ads.

As annoying as some may find it, being followed around the web with ads for recently-viewed products can yield impressive results.

In a recent AdRoll survey, 92% of B2B respondents said that retargeting was equal to or more effective than pay-per-click, email, and display ads.

Read full story on Digital Marketing Magazine

Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.