It is well known by every marketer, or at least it should, that Youtube is definitely the king of web video content, becoming even the second most used search engine, just after its partner giant Google.
Which most of industry professionals also know is how video content is conquering bit a bit worldwide web traffic. New generations almost born with a tablet or smartphone under the arm, instead of a bread, and they look for faster answers and navigation.
Old school content is suffering a regression against how visual content must be nowadays, and that is patent looking at Youtube numbers.
YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news yesterday.
“If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” writes YouTube’s VP of engineering, Cristos Goodrow, on the Official YouTube Blog, offering a frame of reference for the billion-hour statistic.
YouTube says its focus on time spent watching a video, versus video views, helps drive the number of hours users spend watching videos on the site.
“A few years back, we made a big decision at YouTube,” writes Goodrow, “While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it.”
The Wall Street Journal reports that the number of hours spent watching videos on YouTube has increased tenfold since 2012 when the site retooled its algorithm for video recommendations – aiming to increase user engagement and retention.
The Wall Street Journal says that the famous Video Search Engine global viewership is on track to surpass U.S. television viewership based on Nielsen’s numbers that 1.25 billion hours of TV is watched everyday in America.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.