No one will contradict that customer journey got a lot more complex in the past ten years. To some extent, this is because of the effect of advanced and the various channels now accessible to locate that ultimate item, serivce , encounter or simply socialize. Be that as it may, what impact has this “development” had on your comprehension of the client?
Expanding deals while diminishing the loss of potential clients is the point of each business. Sounds basic, isn’t that right? In any case, what do you think about the client who purchases? Do you know who the non-changing over client is? How might you make this client more prone to purchase?
These are just a few of the essential questions that must be answered to improve acquisition.
So how can you make a start on doing this? Well here are five tips you can look at to help you make the most of the customer data you already have to hand:
1. Own direct relationships
Don’t be afraid to develop direct relationships with customers – even if you don’t engage them directly. Brands that don’t control the end experience are stuck with the idea that the retailer or sales channel owns the relationship with the consumer. It doesn’t have to be the case. Now more than ever, brands need to build emotional connections with their target audiences to have any chance of standing out. The best way to do this is to speak directly with your audience. Ultimately, the channels are facing the same issues: repeat purchase, buying more often, buying more. Work with them and you’ll be able to integrate the complete journey.
2. Know and understand your audience
People will part with their data as long as there’s a benefit in it for them. So don’t be afraid to ask. If you tell me you want to send me a gift on my birthday I’ll gladly tell you my date of birth. And if my postcode reveals the nearest store to get my gadget repaired, this will save me from trekking somewhere hours away. Transparency is key. Be honest about what you’re asking and why. In return, you’ll gain trust and likely the information you want to know.
Become a geography teacher. I’m not proposing you get yourself a corduroy jacket with padded elbows but you can use your geo data to inform the rest of your business. The customer journey starts with your products being available in the right place, at the right time, and in the right quantities. If you understand actual consumption at a consumer level rather than at retail, you’ll unlock saving in the £££’s. The new Amazon Dash Button is the best example, illustrating how manufacturers are building real-time insights into product consumption.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.