Recommendation and Personalization as AI Marketing Highest Potential Fields

From recent advances regarding to A.I. Marketing, as is happening with SEO, the field is increasing importance looking at the future, and some predictions have already been published to throw a bit of light over.

According to some stats, apparently there is a potential thinking about Recommendation and Personalization, so both perspectives are being seen as a likely profit area in the future.

Five or 10 years ago, only the world’s savviest, most heavily funded companies had a serious foothold in artificial intelligence marketing tech. As we enter 2017, there are hundreds of AI marketing companies all over the world (including some that have gone public, like RocketFuel). These companies are making AI and machine learning accessible to large corporations and SMBs (small and medium-sized businesses) alike, opening new opportunities for smarter marketing decisions and approaches.

Over the last three months, we surveyed over 50 machine learning marketing executives (email registration required for the full report data) to get a sense of the important trends and implications of AI over the next five years.

While most of our executives voted “Search” as the AI marketing tool with the highest profit potential today, “Recommendation and Personalization” topped the list for ROI potential in the coming five years.

Content generation is a complex machine learning problem, and until recently, it’s been relegated to big-budget media firms working in quantitatively oriented domains (namely sports and finance). Yahoo Finance uses natural language generation (NLG) to turn information about stocks and bonds into coherent, human-readable articles, saving time for Yahoo’s writers so that they can complete more important and creative tasks.

When we polled our batch of executives about the most meaningful applications of artificial intelligence in marketing, we didn’t want to leave out their opinions about which businesses or industries would be most able to take advantage of AI’s advancements in marketing.

You can read more about this at Martechtoday

Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.