If you haven’t heard, 2017 is a year of content. We can even go far enough and tell that content is a king! Google made it clear content has to be relevant and give value to readers. And it if does, it naturally will acquire more links, will be shared between platforms. But will it drive lead generation? Not necessarily. You have to know how to spark the interest or enquiry into your product or service. So dive in and read some tips how to do it through content.
You’d be amazed at the number of websites that lack call-to-actions. The fewer buttons a user has to click on to perform an action, the more likely they are to do it.
Demonstrate your credibility through testimonials. Users are more likely to trust and use a company with great testimonials.
3. Case studies or a portfolio
Users often want to see examples of your previous work before they decide to use your services. Case studies allow companies to showcase their best work to potential new clients in a focused way. Case studies are most effective when they incorporate both quality photography and detailed text.
Most of the time users want to know one thing – price! If you don’t display any prices, users will be more inclined to visit a competitor’s website where they will be able to get a price straight away.
5. Enhanced contact details
If you want to generate more leads, contact details are vital. As well as your contact page, perhaps consider adding contact details to the website header and footer so users can find them on every page. For certain pages you may even want to add these within the text, for example at the end of a blog post.
6. Quality photography & graphics
We’ve all seen a website that’s teeming with obvious stock photography and overused icons. Wherever possible, try to use real photographs from your business and of your product/services. These will add real value to your website and help to illustrate your company as a real business.
7. Information about your company
A running theme throughout these content tips is credibility. The internet is an easy place for businesses to mask who they really are. In order to stand out from the competition, it can be helpful to have an engaging ‘about’ page that provides users with information about who you are and what you do. Users are likely to choose a company that they feel they can trust. Providing information about your company and team is the best way to do this.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.