It is well known that digital perspective of marketing is obviously getting more and more importance but, do we really know how much resources is Digital Marketing getting from whole budgets, withing Integral Marketing Strategies?
Through this article we will review some interesting stats that reflect how important is a Digital approach nowadays. Most of companies are investing half or even more of their total Marketing budgets over Digital Strategies, as the Social Media and SEO importance that we are feeling on our days.
1 – 65% of marketing decision makers spent more than half of their marketing budget on digital marketing.
The study findings are in line with our poll results above and show that digital marketing is the way to go. So if you’re still on the fence about allocating more of your budget to digital marketing, this serves as encouragement to do it.
2. Within the customer journey, marketers allocate 36% of their marketing budget to prospecting for new customers.
Another 36% is allocated to converting prospective customers, while the remaining 16% is for activating or upselling existing customers and 12% is to drive loyalty or retain existing customers.
3. 42% of marketers spend their budget on retargeting.
Respondents believe that retargeting performs the same or even better than display campaigns, search campaigns, and email efforts.
4. In 2016, 50% of marketers spent more than half of their budget on programmatic advertising.
While programmatic advertising can be considered relatively new, the study shows that year-over-year investment in this practice has grown. In 2013, only 7% of marketers dedicated more than half of their budgets to programmatic advertising. By 2015, this percentage increased to 32%, and jumped to 50% last year. Over 60% of marketers also report greater ROI from programmatic advertising than traditional media buying.
5. Almost 40% of marketers spend their budgets on attribution and measurement.
Marketers recognize the importance of measuring the impact of their advertising efforts and evaluating their results. Close to 75% of respondents believe that attribution is critical to marketing success. Most marketers (65%) still subscribe to the single-click attribution model, but plan on changing it in the future.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.