How to engage the audience, that the concern that keeps busy most of marketers worldwide. Making your content enough interesting to be liked and shared on Social Media, blogs, other websites… is something that everyone within digital industry would love to be over. Is there a key for it?
Here you have three tips that might help you to increase the impact of your content, in order to reach a wider audience and engage as much as is possible:
Timely content can be viral content. Align your content with current news in a way that will make people care.
While you should have an editorial calendar, you don’t want one that is so rigid that you can’t adjust and respond to news that’s happening today
For example, Haselkorn shared an example of an artificial Christmas tree retailer that generated buzz by decorating its trees for the NBA finals (Golden State Warriors and Cleveland Cavaliers).
2. Ego Bait
One type of ego bait is mentioning or featuring influencers or subject-matter experts in a piece of content. You then rely on those people to help spread your content via their personal networks.
Roundup posts are one example. A few roundup posts have appeared here on SEJ (e.g., PPC trends, SEO trends, and social media trends). Another example is lists of people, such as “50 SEO Experts You Need to Follow on Twitter”.
Whatever the industry, you ideally want to find people who have a strong social media following and presence, and who also share their mentions.
3. Leverage Syndication
Whenever you’re pitching content, it’s smart to target journalists who write for a publication that syndicates its content to other publications.
For example, Haselkorn shared an example of a GIF featuring a brief history of giant superyachts from the past 100 years. After successfully pitching it to Popular Mechanics, the article got syndicated to Yahoo.
As more publications or blogs pick up the syndicated content, links will continue to roll in.
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.