How to plan a quality content strategy?

Probably there is no need of mentioning again that “Content is King” that is nowadays clear on most of marketers minds.

Google rewards all that inspiring, unique, fresh and relevant content out of its bots, so creating quality content is definitely a main concern within all kind of Marketing Departments.

However, besides it takes time, so money, a lot of people keep thinking about the “publishing” part more than the “quality” one.

Something quite accepted today about the topic is that is better to publish less and better content than the opposite, so the logic idea would be spending more time writing relevant information trying to answer common searches and targeted keywords questions thinking as a customer, instead of just being worried about publishing a lot of stuff regular.

If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank? What do you need to do to outpace them? Are there opportunities you might be missing out on?

Here you have a few organisational steps that could help you in order to create your own strategy focused on your competitors and targeted audience. An interesting idea would be doing the next analysis of both yourself and your competitors’ content before settings targets and strategies to reach that goals.

Start with the website: Think about how your customers browse through your website, blogs, newsletters…

Next, check your own before publications: Think about readability, keywords stuffing, topic, structures and reader experience.

Go on Social Media: Check engagement and channels that can be helpful for your specific audience.

Track traffic analytics, search engine rankings, back links, authority and how to improve it.


3 Main Tips to create your perfect strategy:


  • Your audience hides the key of success. Listen into what your pretended audience is looking for, and how it would like to receive that content. A successful competitors research could help you to engage more people.
  • Be realistic. Improving results and reaching goals when targeted markets and keywords are specially difficult takes a lot of time and effort, and the way needs to be a daily basis one, as periodicity is important.
  • Pay attention to SEO techniques: It doesn’t matter how great is your content if you are not able to make it visible for search engines, as most of times your content will appear withing users searches. Being updated about to optimise your posts properly will definitely make a diference!

You can read more about this at Marketing Land

Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.