Adrian Camilleri - digital marketing news - media plan - mobile apps

It’s hard to remember how we lived before technologies took over our day-to-day live. Mobile apps have been around only around for a decade, but yet we are struggling to remember how life looked before them. Surprisingly enough, the popularity of mobile apps only continue to rise.

The mobile app as we know it was first introduced in 2008, and it didn’t take long before it became a big hit with businesses and consumers due to their effectiveness and simplicity. Its popularity has only continued to increase as time goes on: in 2015, mobile phone users spent 90% of their time within apps on their device, as opposed to the 10% who opted for their browser instead.

As the popularity of apps has increased, it has also become easier for even the not so technically savvy to develop them. This has enabled a flurry of creativity from developers all over the world, but it’s also enabled cybercriminals to create an increasing number of fraudulent imitation apps that appear on various app stores, hoping to deceive customers into purchasing fake goods and services.

Online app abuse is already rife, and has been for some years. Take the 2014 game Flappy Bird¸ a free gaming app created by developer Dong Nguyen. It quickly became a global phenomenon, with more than 50 million downloads in total, but it wasn’t long before Nguyen decided to suddenly remove the app from all virtual app stores. Despite this, users were still able to find hundreds of counterfeit versions of the app available to download, many of which were malicious and contained harmful malware.

In order to maintain ownership and control over their own intellectual property, branded apps need to ensure that they have total visibility into the global mobile space. There are various ways that businesses can stay protected.

There are several forms of app abuse

Online app abuse tends to fall into three main categories. The first is trademark infringement, where the creators make a fake app that’s intended to impersonate a brand, or falsely claim association with a brand. The second is copyright infringement, which involves ‘copycat’ apps unlawfully using images and logos, and the third consists of those who set up various online personas with the intention of fraudulent activity, such as identity theft.

Full story here

Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.