Adrian Camilleri - digital marketing news - media plan - website success

If you have done an excellent job of optimizing your website with high quality keywords, but you are not getting many customers, something is definitely wrong. Website is the best weay to promote your business and get the customers to buy or use, whatever you are offering. At times, it can get quite tricky to actually measure website success. But not to worry, we are sharing some digital marketing tools what will help you to see what your ROI is.

Google Analytics

Having Google Analytics is essential. It can show you fantastic information about how and when your website is being used. These are some of the best features on Google Analytics:

• Website Sessions: This tells you how many times people have been on your website. Find this data by selecting Audience > Overview.
• Pages/Session: The number of pages a user visits when on your website (on average). Find this data by selecting Audience > Overview.
• Avg. Session Duration: The time a user is on your website. Find this data by selecting Audience > Overview.
• Bounce Rate: The percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site. Find this data by selecting Audience > Overview.
• Most popular pages: You can see the most popular pages, by selecting: Behaviour > Site Content > All pages. This tells you how many visits your webpages receive and can be a great indication as to how users navigate your website. If important pages aren’t clicked on, you may want to re-think how you link to these pages.
• Website Acquisition: You can see what search queries (what a user types into a search engine) to find you. This is great as you can see how people are organically discovering your website. To find this Data, select Acquisition > Search Console > Queries
• Acquisition: View how people typically find your website, for instance: organic search, direct, social, referral, online advertising, email marketing and more. The data will show the percentage of each. Having this shows you the most successful marketing channels you have invested in. Find this data by selecting Acquisition > Overview.

Tracking website speed

Having a fast website means users are more likely to stay on your website and engage with more pages. According to Google, if a page takes more than 3 seconds to load over 50% of users will leave your website. You can monitor your website speed using a tool called Pingdom.

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Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.