When you are looking for a product or service that you can find among a wide spectrum of brands and providers, specially if you are not used to know about the features or updates of that product, you definitely trust reviews in order of taking advantage of some other customers experiences before investing any money, either if are mouth to mouth or online ones, just a click distance from you.
Getting positive reviews implicates a strong branding effort for every company, and can mean the difference between acquiring a new customer or not. They are also the straight reflect of the quality of your Retention skills, obviously, as are posted by your own customers, either if they are happy with your product or not.
According to research 92% of consumers read reviews on products or services and 74% of people rely heavily on word of mouth and what friends are saying to make purchases.
An abundance of dedicated review moderation sites such as Trustpilot, Feefo and Yelp together with the likes of Facebook and Amazon all provide popular platforms where individuals can both voice and share their opinions online.
The trend for consumers to tell and share their stories not only represents a massive untapped opportunity for customer engagement but also a huge and powerful source of brand endorsement and higher sales. Here are 6 key benefits of investing in effective review moderation.
Moreover, Google Reviews are being more and more important every day, as is logic, because most of searches take place there, so that information will enjoy a privileged ranking, and that will affect to your place on Google Maps, for example, where a lot of your target audience will find your place for the first time.
“Improving customer experience brings long term positive reviews”
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.