Adrian Camilleri - digital marketing news - media plan - growth hacking

It’s no secret that in order to be successful in online marketing, you simply must have a well visited website. In order to do that, you have be visible to Google and anyone that searches on it. That’s how not so long ago, new profession was born – SEO (Search Engine Optimization). If 5 years back it was stil reletively new, now, no busines can evolve without  it. Many companies take the wrong approach when it comes to SEO and does not implement well. However, SEO is highly technical and has to be done with care.

1. Attract potential customers.

Content creation &ampblogging. It’s essential to know for whom you are creating content. You don’t want to spend hours crafting an article only to find out that no one showed any interest in reading it.  A great way to find out more about your audience and craft the right article is using an empathy map. It helps you discover audience feelings, thoughts, pains and attitude. Once you defined your audience, draft your content from their view and highlight the points that you want them to take away when reading your blog.

2. Engage your visitors and convert them to leads.

You need to realize that visitors are not necessarily ready to buy for the first time they land on your website. Therefore, it’s essential to focus on engagement. Among all growth hacking strategies, the right email marketing approach can work magic.

First, build an email list. Using tools such as exit-intent popups and subscription bars can increase the number of subscribers. While you’re building your list, craft a consistent email engagement plan and stick to it.

3 & 4. Acquire customers and maintain them.

A/B testing is one of the most amazing growth hacking techniques at this stage. It is about conducting a set of experiments to optimize the conversion of your landing pages based on user’s responses.

Obviously, you cannot please every visitor, but you can achieve better results by offering something that appeals to the majority of buyers. Follow these easy 4 steps of A/B testing:

  1. Collect data.
  2. Define goals and hypothesis.
  3. Create the variations and run the experiment.
  4. Adopt based on results.

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Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.