Adrian Camilleri - digital marketing news - media plan - AMP

Most people, reading mobile content on a web has quite frustrating and unpleasent experience. Pages take too long to load and some of them are not even responsive. Since customers right now are quite spoiled by the biggest brands performing just excellent on mobile (e.g. Ebay, Amazon, BBC News, etc.) if your page takes too long to load (it might be only a few second), you are likely to loose your customers before the page even loads. However, Google has your back covered! With new industry project AMP, this no longer will be the case.

What is AMP?

Mobile optimisation is certainly on top of the to-do list when it comes to things that Google have been focusing on. In a nutshell, AMP or Accelerated Mobile Pages convert your website pages to a simplified version for mobile devices. This is done by adding code to your website content. Going forward, mobile performance will also be classed as a bigger indicator in search rankings. Google have revealed that they’ll actually prefer websites that have AMP versions of their pages, so crucially they will rank higher as a result.

How can AMP help my business?

The marketing advantages for those who implement AMP into their content are numerous. Faster loading pages mean that business owners can reduce their bounce rates as visitors stay on the page rather than hitting the back button.

AMP ensures that mobile-optimised content can be created and published just once and will load up instantly everywhere. Staying ahead of the competition and ensuring that your products can be seen in a matter of moments means that you enhance your chances of reaching the very top of Google’s search rankings too.

Alongside this, it supports analytics integration to allow you to view and record the impact that accelerated mobile pages are having on your website visitors’ activity. By enabling your blogs, articles and product pages to be accessible from any device at any time, you’re ensuring the door to your business is always open.

Original full story

Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.