Conversion is a complex marketing tactic that encourages the customers to take certain actions, e.g. buy the things that been lingering in their shopping carts or deposit the money in to their online casino account. In other words, conversion is a the part, in which you conver a customer in to a paying customer. And that is the goal all business have. However, interestingly enough, just 9% of the time small businesses spent in discussions with a web designer focuses on conversion, and even less time (3%) is given to branding, according to new research.
The survey, carried out by web design and marketing agency, Digimax, found that for a great many, ensuring their website actually works for them and draws new business and sales is secondary to the way the website simply looks. Although 98% of businesses say they build a website to make more money, a staggering 91% do not consider this when getting their design completed!
Eighty-eight per cent of the time is based on design, content, layout and graphics and it would seem experts are neglecting conversion and branding which are the main tools used to encourage potential clients to contact you.
Shaz Memon, creative director at Digimax, said: “Website conversion is a very important factor to take into consideration when in discussions with your web designer. Businesses can often be lead down a path which hasn’t been crafted with clear actionable objectives which are the key to the success of their online marketing strategy.”
“Having a marketing website is almost pointless if it is not presenting your company with the opportunity to convert visitors to customers effectively. Conversion is about purchase beacons that are clearly defined and set out, integrated through a beautiful user experience that increases the chance of your visitor making contact with you. An experienced marketer and designer should be able to deliver a rounded experience that delivers on all fronts.”
Ade Camilleri is a leading Internet marketer and Data Marketing Analyst for some of the worlds leading Comapnies with a focus on Tourism, Public Companies, Government Organmisatioons and iGaming. He forms part of the Media Plan group of Copmpanies who provide Digital Marketing Services for iGaming, Tourtism and Fortune 500 Companies.